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COOKBOOK, DELACRE/FERRERO

We are proud to present one of the most important works of our studio.
Ferrero purchased the Delacre gourmet biscuit company in 2016.
In October we were contacted to rewrite the cookbook that Charles Delacre wrote in 1891.
This book will be used in the advertising campaign broadcast on all national broadcasters with a 30-second spot and subsequently with 15-second variants.
Eloisa took care of the written part, reproducing the calligraphy of Mr. Delacre, instead Alessandro has illustrated all the biscuits on the market of the Belgian company.
To ensure that the effect is as faithful as possible to that of the 1800s, we used the tools that existed 130 years ago.
We used the Nikko G nib, Herbin brown ink and ivory paper with ruined edges.
On set Alessandro also played an actor role reproducing the signature of Charles Delacre who appears at the beginning of the spot.
Movie Magic International took care of the production by doing an exciting job, with a script and a really successful photograph. We are very happy to have collaborated on this project and for one of the biggest Italian customers (Ferrero).
With this Post we illustrate the work in progress of the work, with the next we will publish the whole spot video.

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